We hear a lot about New Distribution Capability (NDC) and it is often positioned in a confusing manner. While NDC is gaining momentum and industry support, it is still in the early stages in terms of overall potential.
NDC is only one component of the travel industry’s desire to evolve and modernize airline distribution and retailing. As Caroline Strachan, Managing Partner of FESTIVE ROAD, stated in the Sabre Beyond NDC e-book, “There is a clear distinction between NDC and a broader distribution strategy. NDC is a technical standard. Distribution strategy is a technical capability, which may be enabled by NDC, plus a commercial model to drive new value.”
This document is intended to explain what NDC is and is not, and to help clarify the various stakeholders’ business drivers, potential solutions and Travel and Transport’s position on it all. Click the image below for a preview of this document, or click here to get it directly.