What's Hot: Boston

April 12, 2018 Cassie Uecker

Boston as a meeting and event destination

Revolutionary history and inventiveness collide in Boston, a favorite among meeting and incentive planners. This city offers the best of both worlds: it’s one of the oldest cities in the U.S. with charm and antiquity around every corner while also carving a new path through innovation and reinvention. Here are some features of this destination, old and new, that keep Boston at the top of the list for meetings and incentives.

Freedom Trail
As one of Boston’s most famous attractions, the Freedom Trail will forever be a draw to the city. Established in 1964, the trail was originally founded to maintain some of America’s historic sites. The trail is now 2.5 miles with 4 million people a year following its red-brick line throughout the city, stopping at 16 unique sites along the way, including through downtown, Faneuil Hall and North End. Want to inject the history of some of these sacred U.S. sites into your meeting or incentive? You can hold events in many of the locations along the trail, making for a memorable off-site experience. If the Freedom Trail isn’t right for your group, there are trolley tours, duck tours, foodie tours, beer tours, bike tours, harbor cruises… you name it!

Seaport District
While the rich history of Boston will always be a popular attraction, the city is also heavily investing in innovation and advancement as seen by the newly reinvented Seaport District. This mega-redevelopment project in the new go-to for meeting planners with 7.6 million square feet of total space and 476,800 square feet dedicated to new hotel space. The star of this project, at least for industry pros, is the Boston Convention & Exhibition Center (BCEC), with a strong focus on bringing the best technology offering to its space. Just steps away from the BCEC, The Lawn on D Powered by Citizens Bank provides a fresh take on outdoor meeting space, with outdoor lawn games, tasty food and beverage options and unique lighted swings that serve as both an art installation and a creative gathering spot for attendees. This neighborhood also has plenty to offer in terms of activity and dining options and is a short jaunt away from the Logan International Airport.

Outdoor Adventure
Distinctive in that the city is almost completely surrounded by water, there is much of Boston and the surrounding area to explore for the outdoor or nautical enthusiast. Whale watching, harbor cruises, ship tours, sailing and island hopping are all great ways to get out and enjoy the city’s beauty. Boston is home to the first U.S. public park, Boston Common. Here you will find swan boats floating across the water against a flower-filled backdrop. Along the waterfront, visitors can stroll down Harborwalk and enjoy the views, art galleries and eateries that speckle its path. The Rose Kennedy Greenway is another option that hosts small concerts, art exhibits, outdoor markets and movies, a carousel and Rings Fountain.

There are endless reasons why Boston continues to be a favorite destination for meeting and incentives. The city honors its rich history while also forging ahead into the future. Consider this juxtaposition when looking for your next location and check out https://www.bostonusa.com/ for more ideas on how you could leverage this city’s unique atmosphere for your next event.  









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