2019 has been quite a year for the travel industry. Here's a look at some of the biggest business travel topics from this past year.
Business Travel Technology in 2019
As is often the case, technology dominated the travel management ecosystem this past year and industry news stories and events worldwide were full of technology buzzwords. Travel and Transport Chief Information Officer Mike Kubasik examined some of these topics, considering their impact on corporate travel management and the overall traveler experience.
Perhaps one of the most significant discussions in business travel in 2019 has been in the area of distribution. IATA's New Distribution Capability (NDC) framework, for the past several years, has been a topic of conversation, confusion and even controversy. In 2019, Travel and Transport's Kristen Pratt sought to change that by replacing those three words beginning with C with two others: clarity and context. Kristen spoke at industry events, participated in panels with other industry experts and even authored a white paper on the subject.
NDC will continue to be a topic of discussion as we move into 2020 and beyond. Travel and Transport will be there to keep you up to date on the latest developments.
What Mattered Most to Travel Buyers in 2019
Through independent research as well as talking to our customers and prospects, we have found that travel buyers everywhere want the same things:
- Visibility into travel spend across air, rail, car and hotel
- A big-picture view of how their people travel
- Platforms and policies that help travelers stay in policy
- Tools to help them build successful travel management programs
Our eBook, Skills Every Modern Travel Manager Needs to Succeed, addresses all this and more and shows how a responsive travel management company supports travel buyers every step of the way. With the right resources, travel buyers can reduce costs and transform travel into a profit center for their organizations.
What Mattered Most to C-Suite Executives in 2019
Travel decisions aren’t made in a vacuum. It may not surprise you that CFOs, CEOs and other C-Suite executives have significant influence over travel decisions. Serving travel buyers and ultimately, business travelers means providing the tools, technology, travel policies and service level agreements that achieve cost savings.
Understanding that influencers care about the following factors when green-lighting travel decisions helps us deliver excellent service.
- Customized solutions to problems
- Customer satisfaction
Since influencers are often frequent travelers themselves, it’s not surprising that many of their consideration drivers are the same as those of business travelers.
What Mattered Most to Business Travelers in 2019
Travelers have told us through surveys and individual interactions that nothing matters more than a positive and satisfying travel experience. Ease of booking, wellness and technology continued to be chief concerns for frequent travelers.
The Traveler Experience
How can travelers save time, stress less and experience a more satisfying travel experience? When a journey becomes a positive personal experience, business travelers are free to become more productive while they’re on the road. In 2019 Travel and Transport shared numerous articles, updates and business traveler tips designed to enhance the traveler experience.
Experience is even more important for global business travelers. Our global network of travel service providers has allowed us to deliver personal service that understands and accommodates for local and cultural distinctions. Tools like our Dash Mobile app and its integration with TripLingo, which we acquired in 2019 give global business travelers the support they require as they do business throughout the world.
Applying the right technology to solve the most difficult problems is a critical component of enhancing the travel experience for business travelers. We recently spoke to Travel and Transport Chief Innovation Officer Thomas Chermack about this topic.
The physical, social and mental wellbeing of business travelers should be at the heart of every travel management program. Physical, mental, emotional and social wellness is important because road warriors, travel buyers and travel influencers alike are more productive when they are at their best. We’re all at our best when we’re well.
Business traveler wellbeing was a very important topic to Travel and Transport in 2019. Earlier this year we teamed up with psychologist Miriam Akhtar to create an ebook centered around applying positive psychology to corporate travel. The ebook featured simple steps to improve traveler wellbeing and truly look after employees both on the road and in the office.
We look forward to continuing to champion wellness and deliver satisfying travel experiences for all our customers in the year ahead.
On behalf of each of Travel and Transport's employees around the world, we'd like to thank you for spending some time with us here at Insights in 2019. We've got some great things planned for 2020 and look forward to sharing them with you soon. Please let us know if you've got ideas for content you'd like to see in 2020. You can do that here or via any of our social media channels above.