Earlier today, Travel and Transport’s Brian Beard gave a presentation at the Georgia Business Travel Association‘s monthly meeting entitled “The Upcoming Big Data Revolution”. Our Vice President of Corporate Sales & Marketing and prolific tweeter Penny Watermeier was there and live-tweeted the whole thing!
Attending Georgia GBTA meeting today @TandTNews is proud to sponsor – our own Brian Beard will be talking BIG Data #travel #DataScience
— pwatermeier (@pwatermeier) September 1, 2015
Participants at the event learned about the evolution of big data in the travel industry and why it is taking center stage. In the past, big data has been a very hyped buzzword and has not gained significant traction in the travel industry. In the past year, there have been positive developments that will allow corporations, travel companies and suppliers to take advantage of big data. The session provided an understanding of what big data is, how it is different from traditional travel reporting and business intelligence and options for taking advantage of new developments that make big data affordable, scalable and usable for almost any size of organization.
Data is sexy and Brian Beard will tell you why – #dataDude #DataScience #travel — pwatermeier (@pwatermeier) September 1, 2015
Agreed.
Brian’s a great speaker and if you haven’t already, we hope you’ll get to hear him talk about technology and data very soon! Until then, Penny’s tweets should give you a taste of the great story Brian has to tell about why now is the right time for big data in the travel industry.
Big Data – #visualization– that’s a big part of the Big Picture @TandTNews talks speed, visualization, multi-channel data to get to big pix
— pwatermeier (@pwatermeier) September 1, 2015
Big Data is only used in about 5% of travel industry and 4.8% of that is with airlines #aheadofcurve #travel #data
— pwatermeier (@pwatermeier) September 1, 2015
Outside of travel – BigData is already further along and having impact in retail, healthcare, security – time to level the playing field — pwatermeier (@pwatermeier) September 1, 2015
Brian shares over 300 universities now offer a ‘Data Science’ program #growing #data @TandTNews #GBTA — pwatermeier (@pwatermeier) September 1, 2015
The trough of disillusionment has passed- in the past 8-10months at least 8 new BIG data companies have emerged #security #datareporting — pwatermeier (@pwatermeier) September 1, 2015
18.2B internet connected devices – in next 15 yrs it will be about 50B – #data @TandTNews data dude Brian Beard shares with Georgia GBTA — pwatermeier (@pwatermeier) September 1, 2015
What hotels have the highest average additional ancillary fees – knowledge is power – data is that driver #datascience true Predictive index — pwatermeier (@pwatermeier) September 1, 2015
Change is coming – #BIGData is starting to be affordable – buyers and suppliers will benefit -early adopters will see huge benefits — pwatermeier (@pwatermeier) September 1, 2015
3 things most important in travel industry – cc collection, how you look at your data today – need real time and actionable, how U analyze — pwatermeier (@pwatermeier) September 1, 2015
Big Data for traveler satisfaction – Yes you can! – @TandTNews is integrating social media into reporting shares Brian Beard to Georgia BTA — pwatermeier (@pwatermeier) September 1, 2015
Duty of care through big data and your travelers cell phones?? Say what? @TandTNews Brian Beard is planting some great seeds today — pwatermeier (@pwatermeier) September 1, 2015
Find out more about Travel and Transport’s recently announced big data solution.
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